Ego bashing-- the American way??

My friend has this insidious little e-game on her blog that gets under your skin... Its called "blufr" The tag line for this little amusement is "BLUFR... bruising your ego one bluf at a time"

I don't know what surprises me more, that it's so brazenly says what it does or that it is somewhat alluring to see if you can "match wits" with the blufr and avoid the promised ego bruising. We are such a ego-driven society. LOOK AT ME, LOOK WHAT I CAN DO.. HEY I"M SPECIAL... CHECK IT OUT!!! So, hey, I think to myself, this Blufr site is on to something. Cashing in on the all american need to rise above the masses. Pretty smart, actually. Trivia (a la Who want's to be a millionaire) PLUS instant gratification... You know IMMEDIATELY if you were blufed or not. Very Siskel and Ebert-- Thums UP or DOWN.

Well, on my first"blufd" question.. (You are required to respond WAY! or NO WAY!) I was dead to rights blufd. No question. Then I caught on.. They BAIT you. They give you ASTONISHING facts that SEEM completely outlandish... I was on a roll.... three correct in a row than BAM! My inflated ego took a direct hit.

Now, I should have known. It was a set up. They changed tact. They had to. They can't survive with a predictable ratio of astonishing facts. I was deflated, temporarrily. But I'm sure I'll be back. I have to prove I'm better that THAT!!! It's the American Way.
http://www.blufr.com/index.php?bluf_id=995&sid=e891ea656c0b4d54296aca8f08e71501&way.x=23&way.y=29